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All India Gem and Jewellery Domestic Council

Turkish Jewellery to Be Renamed as Sindoor Jewellery Amid National Sentiment Shift

In a powerful display of national sentiment, the Indian gem and jewellery industry has declared that all Turkish-style jewellery will now be rebranded as 'Sindoor Jewellery'—a symbolic tribute to Operation Sindoor, India’s successful anti-terror mission in Pakistan and Pakistan-occupied Kashmir....
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