Under the IMS Act, 1992, violators can face up to 5 years in prison
A newborn’s first and foremost right is to be fed mother’s milk. It’s not just food — it’s a life-saving immunity shield. But glossy tins, fancy bottles, and misleading promises have led many mothers to believe their milk isn’t enough.
To prevent such confusion and protect infants, the Indian government passed a powerful law — the IMS Act, 1992.
What is the IMS Act?
The Infant Milk Substitutes, Feeding Bottles and Infant Foods (Regulation of Production, Supply and Distribution) Act, 1992 ensures that breastmilk is never undermined — not by ads, not by gifts, not by misinformation.
1. The law prohibits -Advertising milk substitutes or formula for infants (0–2 years)
2. Giving free samples or gifts to hospitals, doctors or nurses
3. All packaging must carry: “Mother’s milk is best for your baby.”
Violation means:
First offence: Up to 3 years’ imprisonment or ₹5,000 fine
Repeated offence: Up to 5 years in prison
Remember: Formula is not a choice — it’s only a last resort in medical necessity.
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