Sanjay Surana and the Surana Family: A Trusted Name in Surat

(Utkarsh Patel)

Today, the city of Surat is progressing rapidly, earning the identity of a "Mini India." Countless people here work in the diamond, textile, and construction sectors. However, when it comes to trust and quality, the name of the Surana Group is the first to come to people's minds. The group's promoter, Sanjay Surana, is not just a businessman to the people of Surat; he is a deeply trusted individual in whom people place their blind faith.

The founder of the Surana Group was the late Babulalji Surana, whom people affectionately called "Mamaji." In the year 1989, he developed his first project under the name 'JK Tower.' Named after his father, Jaskaran Surana, this tower was Surat's very first commercial building on Ring Road. At that time, people were in need of modern office spaces. Babulalji recognized that need and built this project.

Babulalji possessed a highly honest and simple personality. He always spoke the truth and did what was right. People say that his words carried immense weight and his work reflected true quality. He initiated the work of providing modern office spaces to Surat—a legacy that has been carried forward by his son, Sanjay Surana.

Sanjay Surana is the son of Babulalji. At the very young age of 18, he started his own textile business before transitioning into the real estate sector. Sanjay Surana is a very simple and approachable individual. He converses with anyone with effortless ease and possesses a deeply humble nature.

He remains constantly devoted to religion and society, believing that true success is only achieved when you help others. He is always at the forefront of charity and social work. Under Sanjay Surana's leadership, the Surana Group has completed several large-scale projects. Beyond just constructing buildings, Sanjay Surana has also made significant contributions to the textile sector.

The core reason behind the Surana Group's success is customer trust. They consistently focus on construction quality. Today, Vishal Sanjaybhai Surana, a member of the third generation of the Surana family, is following in his father's footsteps. He holds a BBA degree and joined the family’s construction business at the age of 22.

He brings fresh ideas to improve traditional methods. He is humble, hardworking, and has an amiable nature. Preserving the legacy of his grandfather and father, he is moving forward. Today, the projects developed by them house international companies, restaurants, and retailers. The projects they build bring pride to the city of Surat.

The Sanjay Surana family does not just conduct business; they walk hand-in-hand with societal values. They operate with strict integrity and boundaries. In their company, employees are treated as members of the family. This approach significantly enhances customer trust.

In today's times, when many people take short cuts to make quick money, the Surana family stands as an ideal example. They believe in dedication, honesty, and quality. Their working style teaches the younger generation that true success requires hard work, simplicity, and maintaining customer trust.

Surana Group continues to march ahead with new projects in Surat. This success of Sanjay Surana and his family demonstrates that when business is aligned with strong values, it endures for the long haul.

This family is making a major contribution to the development of Surat by providing people with excellent homes and offices. Through their work, Surat is becoming more beautiful and modern. The Sanjay Surana family perfectly exemplifies the truth that real success is achieved only by working with genuine values.

(The writer is a prominent businessman, social worker and founder of khabarchhe.com)